From the start of my career in retail, I’ve always been drawn to the art of storytelling through design. Working in both a small business setting and at the large fashion brand H&M, I learned how to connect with customers through visual displays that were not only beautiful but also practical and easy to navigate. Throughout my career, I have helped establish brand identities and websites mostly for women-owned businesses. I also earned my master’s degree in Fashion Merchandising, which deepened my understanding of how design and commerce intersect.

As a Visual Merchandiser, I took charge of creating window and in-store displays that showcased current trends in ways that resonated with customers. Collaborating with a team, I developed visual strategies and presented my work to corporate teams, explaining how each design choice supported the customer’s experience and the brand’s goals. These experiences taught me to think critically about what customers want and need, shaping my ability to craft visuals that inspire and guide.

My interest in UX design grew naturally from these roles as well as my time as a small business owner. I discovered how much I enjoy creating designs that are not only visually appealing but also meaningful and easy to understand. As I’ve delved deeper into UX, I’ve learned to place an even greater emphasis on the user’s struggles and needs. By applying my visual expertise and customer-centric mindset, I’ve developed a goal for creating digital experiences that are intuitive, enjoyable, and impactful.

Now, I’m excited to bring this unique perspective to a company that values creativity and collaboration. Whether in retail, e-commerce, fashion and lifestyle, wellness, or a mission-driven organization focused on social good, I’m eager to craft designs that connect with users on a deeper level and make their experiences not only seamless but memorable.